Why the Metaverse Failed
I recently read the excellent long form article The Metaverse Fever Dream by Pixel Envy (Nick Heer). It gets the general vibe right and I encourage you to read it, but I also think it doesn’t capture what the metaverse — meaning Mark Zuckerberg’s vision strong enough to rename the company after — really was. His vision wasn’t to bring the world together in immersive nirvana. It wasn’t even to sell more ads. The Metaverse existed to let Facebook own a hardware platform.